Startups: Monopolies vs Niche markets

When starting a company, aim for monopoly market, because “competition is for losers” :)

Capturing value: Big piece of a small pie is better than a  small piece of a big pie.

Most businesses are two types: either monopolies or competitive businesses (making very little money).

Lies that people tell about their businesses:  Non-monopolies (competitive businesses) say - We’re in a narrow market. Monopolies say - We’re in a huge market.

Restaurants are in competitive business. Even if you describe your business to be somehow special, you fictitiously claim to be in a narrow marker - the reality is that you still are in a huge and super competitive non-monopoly market.

Google is a monopoly market example, but present

s itself not as a search engine but as company participating in a much large market: US search advertising $17B => US online advertising $37B => US advertising $150B => Global advertising $495B => Global consumer technology $964B.

Anna Karenina: All happy families are alike, all unhappy families are unhappy in their own special way.

Peter Thiel: All happy companies are different because they are doing something very unique, all unhappy companies are alike because they fail to escape the essential sameness that is competition.

https://www.youtube.com/watch?v=bVV26yRjwq0